Culture matters in organizations because it serves as the foundation for business success. A strong culture aligns employee behavior and values with the company’s mission and strategy, drives innovation, and enhances employee engagement and retention. It also supports adaptability and change management, fosters collaboration and teamwork, and helps organizations navigate complex business environments. Trends in organizational culture and culture change – accelerated by the pandemic – include focusing on diversity, equity, and inclusion, creating a purpose-driven culture, promoting transparency and communication, prioritizing employee well-being and work-life balance, and fostering a culture of continuous learning and development.