Daniel Strode is a culture evangelist and Global Director of Culture and Strategy at Banco Santander, based in Madrid, Spain. The custodian of a common culture, the Santander Way, which is disseminated across 32 countries and to more than 200,000 colleagues, he strengthens the group’s innovation focus and cements its collaboration with new financial tech companies. An Adjunct Professor at the IE School of Human Science and Technology, amongst others, he is an in-demand speaker and industry commentator on Corporate Culture, Innovation, Web 3.0, Crypto and DeFi. In his current role, Dan is responsible for embedding The Santander Way, the common corporate culture of Banco Santander across 32 countries and with more than 202,000 colleagues globally. Leading the efforts around culture, flexiworking, health & wellbeing, leadership, and, performance management.